Cosmetic industry pioneer. Her very name came to express a certain concept of femininity, one defined by perfumes, cosmetics, and other generally affordable beauty aids and small personal luxuries. A certain male misogynist, head of a residential male college, was overheard saying in the 1950's in response to a proposal to admit women: "I will not have the whiff of Elizabeth Arden wafting down my halls." Others rejected cosmetics, not as feminine, but as anti-feminine.